8/26/2023 0 Comments Huda beauty shady business![]() The piece of video content racked up a MIV of $1M and a view count of 4.4M. ![]() This post was the top post overall for Huda Beauty by an influencer. Sabe fazer delineado? Para prepara a pele eu usei essência de unicórnio Pra baixo dos olhos usei haldi eyes Base Corretivo Iluminador Stela Fixador Delineador líquido Cílios Batom ginger Contorno Iluminador corporal post shared by Mari Maria on at 1:14pm PDT The influencer made sure to tag all of the brands featured in the post, and received 403K likes, and 82K also came out on top and was featured on Huda Beauty’s Instagram page – an example of successful repurposing of influencer content the brand frequently publishes. Products used: Banana Bright Face Primer Flawless Fusion Foundation in Buff Born This Way Concealer in Nude Tantour in Light Easy Bake Setting Powder in Cupcake Pressed Setting Powder in Medium Blush Stick in 25/8 Megaglo Highlighter in Bloom Time Eyeshadow Palette in Sapphire Obsessions Vivid Liquid Eyeliner in Hot Tub Club & Wet Tshirt (mixed) Face Pigment Stick in Electric Blue (waterline) Tattoo Liner Damn Girl! Mascara Brow Pencil in Medium Gloss Bomb in Fu$$y #tfbornthisway #tfdamngirl #hudabeauty #shophudabeauty #hudabeautyobsessions #fentyface #mymercier #fentybeauty #hudabeautytantour #toofaced #sigmabeauty #sigma #wetnwildbeauty #kvdliner #revolutionprlist #kvdlook #colourpopme #jouercosmeticsĪ post shared by Sadaf on at 12:44am PDT ![]() Her posts represented three of the five top influencer posts for the brand overall. The highest generating influencer in terms of MIV was who is a Mega Influencer with a following of 2m on her Instagram channel specifically and frequently features the brand in her how-to videos. Taking a closer look at the types of post that generate the most brand value also provide an insight into the successful digital strategy behind Huda Beauty. Here’s a look at the top influencers driving value for Huda Beauty: The brand uses a mix of influencer tiers, usually highlighting either Mid Tier-All Star Influencers on their social media channels. How does Huda Beauty leverage influencers?Īs established, influencers are hands down the top Voice overall when it comes to generating Media Impact Value for Huda Beauty – this group accounted for 81% of the total MIV accumulated in June. Huda Beauty leverages their digital strategy by speaking directly to their followers as if they were friends, establishing a trusting, but also engaging brand-consumer relationship online. The tone of voice that the brand has cultivated on Instagram, has created a personality for the brand, as the captions feel authentic and genuine as if there is a person behind the screen, rather than a brand. This is demonstrated by the fact that the top-performing individual Voice for Huda beauty, is in fact, Huda Beauty. While influencers represent the largest Share of Voice, the brand’s Owned Media is also crucial when it comes to the value that the brand generates. The strict content strategy means that the brand is heavily active on the platform, but still achieves a balance of product promotion and authenticity by consistently mixing up the content featured on the channel. ![]() On their channel, they also invest heavily in video content, which receives a 38% higher engagement rate than static posts, whether it be through Instagram stories, or on the main feed. The brand utilizes their Instagram channel in a multi-faceted way, sharing user-generated content, insider beauty tips from Huda herself, as well as memes and press shoutouts around three to five times a day. Huda Beauty generated a total MIV® of $54.4M in the month of June – with a $52M share of this coming from social media alone. #BBMoment: The Success Behind Huda Beauty’s Instagram Empire Which Voices does Huda Beauty Activate? With influencers representing the top source of Media Impact Value ™ for the brand, and Instagram proving to be the highest value-generating channel, we take an analytical look at the digital strategy behind Huda Beauty’s Instagram empire. The brand was founded by financier-turned-makeup artist, Huda Kattan where what started out as a premium lash brand, has now turned in to a billion-dollar business. Their 38.6m followers, make them the most followed beauty brand on Instagram, so it comes as no surprise that Huda Beauty’s digital strategy is on point. In this #BBMoment we take a look at the beauty brand that is currently dominating social media – Huda Beauty.
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